Armchair Quarterback Virtual Reality Experience Puts Fans on the Field

Fans attending the Nissan Heisman House Tour get the chance to become college football quarterbacks in immersive VR experience created by TRICK 3D. 

ATLANTA – Visual innovation studio TRICK 3D recently teamed up with experiential marketing agency MKTG to create the Nissan Armchair Quarterback Virtual Reality Experience. The immersive virtual reality (VR) activation is presently touring with the Nissan Heisman House Tour, running now through November 23 at college football stadiums across the country. 

Fans attending the tour’s event series are invited to become the quarterback in this virtual football experience. After putting on the Oculus Rift S VR headset, fans are transported onto the field to play and determine the outcome on the game’s final drive. 

In order to create and deliver Nissan’s Armchair Quarterback in time for the kickoff of college football season, TRICK 3D assembled a team of partners that included Profile Studios, Proof Inc., Millions of Tiny Robots (MotR) and D-BOX Technologies. The Armchair Quarterback project team, led by TRICK 3D creator, founder and director Chad Eikhoff, was tasked with animating 22 college football players in a real-time environment and delivering the full experience – putting fans on the field – within a timeline of just four weeks.    

“The opportunity was to provide fans an experience most will never have directly – putting them on the field, feeling the size and speed of the game in a pressure-filled late offensive push,” said Eikhoff. “The challenge was that we had to do all of it in only one month.” 

TRICK 3D decided to utilize motion-capture technology and real-time game engine technology to accomplish Nissan’s Armchair Quarterback. 

“To deliver the most immersive experience, we combined the highest-caliber, feature-film motion capture technology with top tier real-time 3D graphics,” said Eikhoff. 

Using just five real-life football players suited up in motion-capture technology, the Armchair Quarterback team created an equation that produced 22 animated college football players. After capturing the plays, the data went to TRICK 3D, MotR and D-BOX. The teams executed against the creative set by Eikhoff using Unreal Engine and then synced the final experience to D-BOX Technologies chairs, giving fans the real-life-like motion of being on the field with players. 

“The fans really enjoy experiencing jumping into the game itself,” said Clark Denuyl, director of client services at MKTG. “The Armchair Quarterback VR experience will absolutely do that for them.” 

Texas A&M Fan in Armchair Quarterback VR Experience
Texas A&M Fan in Armchair Quarterback VR Experience

College football fans can attend one of the three remaining Nissan Heisman House Tour events in November 2019 for their chance to try Nissan’s Armchair Quarterback live – visit ESPN to learn more. Watch a behind-the-scenes video on YouTube

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About TRICK 3D

TRICK 3D is a leading visual innovation studio specializing in immersive mediums and 3D visualization. With roots in both commercial and original 3D film production, TRICK 3D applies creativity, artistry and technological know-how to solving tough enterprise problems for Fortune 1000 clients. The studio’s roster includes some of the world’s best-known brands including Intercontinental Hotels Group (IHG), Holiday Inn, Holiday Inn Express, Delta Air Lines, Virgin Australia Air Lines, AT&T, CNN, Turner Broadcasting Systems, Stanley Black & Decker and many more. To learn more about TRICK 3D, visit TRICK3D.com

 

 

Job Available: INTERACTIVE DESIGNER

TRICK 3D is seeking an interactive designer with proven experience designing for the web, apps, and traditional graphic applications.

The ideal designer will have a strong design aesthetic, and a passion for creating beautiful experiences. The ideal candidate has some UX experience, and front-end web development skills as well. 

Responsibilities:

  • Design graphical elements for use in still imagery, videos, and interactive applications
  • Design and build responsive web pages to showcase client work
  • Advise and mock-up wireframes for use in websites and interactive applications
  • Assist in presentation design and creation
  • Design UI/UX flows and elements for AR, VR, and mobile applications as well as Web

Skills & Requirements:

  • Expert knowledge of Adobe Photoshop, Illustrator, and either Sketch or Adobe XD
  • Strong sense of color and composition
  • Strong understanding of user centered design
  • Strong understanding of HTML5, CSS3, familiarity with Javascript
  • Strong portfolio is required for consideration with the following examples:
    • General graphic design
    • Web and/or app design
    • UX design
    • HTML coding 

Skills not required, but preferred:

  • Experience with After Effects and/or Cinema 4D (or other motion graphics packages)
  • Experience with at least one 3D software (C4D, Maya, 3DS Max, Blender)
  • Illustration skills

TRICK 3D offers an exceptionally creative and flexible workplace and competitive compensation. We dig and hire creative, nimble, driven, team-oriented and passionate people and provide them with opportunities to solve, grow and create.   

We’re located in one of Atlanta’s most creative neighborhoods – West Midtown. Once dotted primarily with factories in the early 20th century, today West Midtown is home to some of Atlanta’s most prized studios, theaters, shops and restaurants. 

TRICK 3D employee benefits include: 

  • A week-long winter holiday break in addition to three weeks paid time off each calendar year.
  • Office snacks, coffee, tea, beer, frequent team lunches, and regular team outings.
  • Holiday parties, happy hours, and team building activities.
  • Medical insurance with a low employee contribution.
  • Short-term disability (paid for by employer).
  • An incredible client list including some of the most recognized brands.
  • A casual and creative work environment with flexible in and out times.
  • 401(k) with employer contributions

    TRICK 3D is an equal opportunity employer, and we value diversity at our studio. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To apply, please send your resume/CV/portfolio to: Stacy Shade, stacy@trick3d.com.

TRICK 3D at AIX 2019

Aircraft Interiors Expo (AIX) is the preeminent global exposition for the latest ideas and innovations in aircraft interiors. The show launched in 2000 in Cannes, France and has evolved through the years, moving to Hamburg, Germany in 2002.  All of the world’s top airlines send the managers, directors and executives who are responsible for the purchase of cabin interiors, in-flight entertainment, passenger experience and passenger services.

TRICK 3D is showcasing its XR Platform for the aerospace industry at the this year’s AIX, running from Monday, April 1 – Thursday April 4, 2019.  Schedule time to meet us at AIX!

AIX_Hamburg_19_MarketingTools

Virtual Reality Los Angeles (VRLA) Spotlights “Zayden’s Wish”

On Saturday, May 5th at VRLA 2018, the “To Saturn, and Beyond!” panel will share “Zayden’s Wish,” the story of how seven-year-old Zayden Wright became the first astronaut to “land” on Saturn. In addition to Chad Eikhoff, director and founder of TRICK 3D, panelists include Veronica Sheehan, COO for Make-A-Wish Georgia; Capt. Meredith Kirchoff, director of public affairs of the 22nd United States Air Force; and JB McRhee, senior manager of product for HTC Vive.

“Zayden’s wish challenges us as creators to go beyond what we know and what is currently, and instead think bigger to what could be” says Eikhoff. “Zayden’s Wish set a high bar for VR and using it to inspire, and it’s that inspiration and that story that we’ll bring to the audience in LA.”

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Make-A-Wish Georgia and TRICK 3D Honored with the Wish Innovation Award for First-Ever Virtual Reality (VR) Wish

“Zayden’s Wish,” a VR experience created for 7-year-old wish kid ‘launches’ him to Saturn; wish-granting team recognized for making the seemingly impossible wish possible

ATLANTA – OCT. 24, 2017
TRICK 3D, an immersive content studio specializing in virtual reality (VR), augmented reality (AR) and 3D animation, and Make-A-Wish Georgia today announced the news of having received the Wish Innovation Award for “Zayden’s Wish.” The award, given for the most innovative wish and presented by Make-A-Wish America, is an annual honor sought by each chapter for exhibiting extraordinary ingenuity and creativity in accomplishing a child’s wish for that year. “At Make-A-Wish America, it’s our charge to inspire our 62 chapters to come up with ways to deliver wishes that have the most significant and long-lasting impact on wish kids and their families,” remarked David Williams, president and CEO of Make-A-Wish America. “We have seen, time and again, that when we can make seemingly impossible wishes come true for these families, they experience an improved sense of overall hope and an improved outlook. Zayden’s Wish represents a remarkable achievement in harnessing creativity and technology to make that hope happen in a whole new way.”

Seven-year-old Zayden Wright, who has endured more than 40 echocardiograms to-date, wished to blast off to Saturn in a red rocket ship. Upon receiving this wish request, Make-A-Wish Georgia partnered with TRICK 3D to make the wish come to life. “Zayden’s Wish,” a VR experience crafted exclusively for Commander Zayden, was the first-ever wish to be accomplished using virtual reality (VR) technology. The creative and technical teams at TRICK 3D used a recording of Zayden sharing with his mother, LaShonda Wright, what he expected to see when on his journey to Saturn. The team then used Zayden’s creativity and imagination to create a VR experience that took the young astronaut to Saturn on a red rocket ship, the ‘Zayden 7,’ where he encountered a friendly alien creature named BeeBo. TRICK 3D utilized technology tools from NVIDIA, Unreal Engine and HTC Vive, harnessing them to bring Zayden’s Saturn expedition to life in VR. “Zayden’s wish inspires us all to imagine what’s possible – he set a high bar for using VR to instill hope and joy,” said Chad Eikhoff, founder and CEO of TRICK 3D. “It’s that infinite sense of imagination that led our team to create a new production pipeline to meet the challenge, and we’re excited by the innovative pathways this wish paved that will grant future wishes not yet imagined.”

In addition to receiving the Wish Innovation Award, Make-A-Wish Georgia invited Commander Zayden and his family to the chapter’s annual Wish Ball, the hallmark fundraising event of the year. On Saturday, Oct. 21, Zayden, LaShonda, and Zayden’s father, Zack Wright, challenged Make-A-Wish Georgia supporters and donors to complete Zayden’s next “mission” – to fund another child’s wish. With the help of Commander Zayden, the chapter raised over $220,000 in 10 minutes. “A wish has the unique ability to engage a community in bringing a child’s imagination to life,” remarked Tim Earley, CEO of Make-A-Wish Georgia. “Zayden’s Wish is just one example of the transforming powers of these life-changing wish experiences. With nearly 800 local children still waiting for his or her wish, we are committed to continuing to innovate and engage bright minds throughout our state until every critically ill child’s wish is granted.”

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About Make-A-Wish Georgia 
Since 1995, Make-A-Wish Georgia has been granting the wishes of local children with life-threatening medical conditions to enrich the human experience through hope, strength, and joy. Make-A-Wish Georgia is a movement, powered by you, to renew families and communities disrupted by serious childhood illness. We all have the power to make wishes comes true. Visit http://www.georgia.wish.org to experience the Power of a Wish.

About Make-A-Wish America 
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 285,000 wishes since its inception in 1980 – more than 15,300 in 2016 alone. Visit Make-A-Wish at http://www.wish.org to learn more.

About TRICK 3D 
TRICK 3D is an immersive content studio specializing in VR, AR and 3D animation. With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual environments and experiences for some of the world’s best-known brands including AT&T, CNN, Delta Air Lines, Intercontinental Hotels Group (IHG) and more, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D, visit TRICK3D.com.

TRICK 3D Grants First-Ever Virtual Reality (VR) Wish

ATLANTA – MAY 18, 2017 – TRICK 3D today unveiled a behind-the-scenes look at how the 3D animation and VR studio team granted the first-ever virtual reality wish in partnership with Make-A-Wish Georgia, Dobbins Air Force Base, OneOrbit and UP TV. Inspired by the imaginative wish of one seven-year-old Georgia native, Zayden Wright, TRICK 3D produced a VR short that takes the young astronaut on a fantastical expedition to outer space – all based on Zayden’s own creative vision. Drawing from more than a decade of storytelling, world-building and filmmaking experience, including the no. 1 hit animated special, “An Elf’s Story,” Chad Eikhoff directed the “Zayden’s Wish” VR experience alongside a studio team of producers, developers and artists.

“This wish is huge, and it could only come from a brain like Zayden’s, which is so imaginative and inspiring,” said Eikhoff. “Virtual reality is inherently built for wishes and dreams, and this is a great example of VR making something possible that was previously unattainable. For us at TRICK 3D, building a world and experience for such a meaningful use at such a high level of production is 100 percent why we create.”

Small Boy; Big Imagination
“Zayden’s Wish” began with the young boy himself and his out-of-this-world ask. Over the past seven years, young Zayden has had to endure more than 40 heart procedures. Yet, Zayden’s congenital heart disease doesn’t stop him from playing, reading and imagining, and it was his imagination that conceived of going to Saturn. Zayden shared this vision of his expedition with his Mom, LaShonda Wright, and that is where his space journey began.

Granting an Impossible Wish
Entertainment industry veterans and “Zayden’s Wish” executive producers Candice Alger and Veronica Sheehan, in partnership with Craig Heyl of Pinewood Atlanta Studios, conceived that virtual reality could be harnessed to grant wishes, and the three shared the concept with Make-A-Wish Georgia CEO Tim Earley. From there, the idea launched into motion and a team of volunteers dubbed “Zayden’s Squadron” formed, tapping TRICK 3D to bring Zayden’s space expedition to life using VR.

Virtually Possible and Truly Magical
The creative vision for the wish was set by Zayden himself. The seven-year-old laid out, in vivid detail, how his rocket ship is red, the stars are countless, and how he encounters friendly green aliens who greet him with the sound of “Bee Bo!” Pulling from this creative direction, Director Chad Eikhoff and the entire “Zayden’s Wish” production team, set to work building the boy’s imaginative virtual world.

“The TRICK 3D team pushed the limits of Unreal Engine 4 and other leading tools to generate a cinematic look for the wish,” remarked Eikhoff. “As the first VR wish, much of what our team had to tackle had not been done before, so we had to create new processes to make this happen; we’re incredibly proud of the results and reactions it inspired in our astronaut. In particular, with BeeBo the Alien, bringing an animated character to life in a way that feels like you met him and want to hug him – it’s just awesome, and it required combining cinematic animation techniques with the latest game engine technology to generate that desired effect.”

Blast Off
Zayden Wright boarded his VR rocket ship on May 1, 2017 and “blasted off” from Dobbins Air Force Base in Marietta, Ga. to much fanfare from more than 40 U.S. Air Force air men and women, family, friends and volunteers. He was guided by former NASA astronaut Commander LeRoy Chiao along his journey. The on-site “Zayden’s Wish” VR experience took place using the HTC Vive virtual reality headset. Zayden and his family will be able to experience his wish again and again with a take-home version on the Samsung Gear VR headset.

To learn more about Zayden’s Wish and Make-A-Wish Georgia, visit Georgia.Wish.Org. For more on TRICK 3D, go to TRICK3D.com or follow on Twitter @TRICK3D.

Pinewood Forrest taps virtual reality, 3D to sell project

ATLANTA – April 14, 2017 – Pinewood Forrest tapped TRICK 3D to help people envision its one-of-a-kind atmosphere through its technology Floorplan Revolution, which uses virtual reality (VR) to create 3D walkthroughs and renderings. Potential buyers will be able visualize themselves walking through the spaces both unfurnished and furnished.

“We thought, how will we showcase people to experience Pinewood Forrest when they haven’t been here yet?” said Parker. “That led to this conversation about virtual reality.” Read more at Atlanta Business Chronicle.

Pinewood Forrest cottage rendering; Floorplan Revolution
Pinewood Forrest cottage rendering; Floorplan Revolution

TRICK 3D Expands Team with Key Leadership Hires

Studio expands presence with high-profile hires, mixed reality projects for CNN and Georgia Power, as well as real estate leaders Jones Lang LaSalle, Pinewood Forrest and more

ATLANTA – April 5, 2017 – Immersive media and AR/VR studio TRICK 3D today announced the addition of three new hires to their Atlanta-based studio team: Elliott Rothman as the studio’s new director of innovation and development; Tanya Lacourse as senior human resources and operations manager; and Ethan Burnette as producer.

Elliott Rothman joins the TRICK 3D team as director of innovation and development, leading the studio’s in-house technology teams. Rothman will serve as the technical lead for immersive augmented reality (AR) and virtual reality (VR) projects and will oversee overall technical direction for TRICK 3D’s Fortune 500 clients. Prior to joining the TRICK 3D studio team, Rothman spent a decade at The Supergroup Agency where he led key multimedia and experiential projects for big-name brands such as Chick-fil-A, Johnson & Johnson, The Coca-Cola Company and others.

Tanya Lacourse now serves as TRICK 3D’s senior human resources and operations manager, spearheading recruitment, HR and operations, while working to maintain and grow a culture of creativity and innovation within the studio. Lacourse brings an accomplished background to her role, having previously facilitated recruitment for top people-focused brands such as Google and New Balance. Lacourse is an advocate for volunteerism, lending her time to Big Brothers Big Sisters of America.

Ethan Burnette has joined TRICK 3D’s production team, working as both a live-action and computer-generated (CG) producer. Burnette ensures that each project is breaking ground creatively and generating value. Burnette brings a decade of live-action production experience to his role at TRICK 3D, having previous experience working on projects from FOX Sports, Speed, VH1 and others.

“TRICK 3D is leading the charge in innovative commercial creative for brands using new mediums,” said Chad Eikhoff, founder and CEO of TRICK 3D. “Our studio’s new talent acquisitions further enable us to trail-blaze in VR, AR, and MR, which opens new opportunities for our studio and for our clients.”

Over the past year, TRICK 3D has more than doubled revenue. In the second quarter of 2017, the studio will reveal highly-anticipated virtual reality projects for Georgia Power, Make-A-Wish Georgia, Pinewood Forrest, Jones Lang LaSalle and more.

ABOUT TRICK 3D
TRICK 3D is an immersive content studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 500 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit TRICK3D.com and follow @TRICK3D on Twitter.

TRICK 3D in Atlanta Business Chronicle on How Atlanta Looks to Become VR Hub

Screen Shot 2017-03-20 at 9.46.04 AMATLANTA – March 3, 2017 – A group of companies, academic institutions and government agencies have united in an effort to make Atlanta the hub of the burgeoning virtual reality industry.

When many people think of virtual reality (VR), they think of old flight simulators, video games or Google Glass. But uses of the technology and its cousin, augmented reality (AR), are rapidly multiplying in a variety of industries from entertainment to commercial real estate, from marketing to retail to manufacturing. Read more at Atlanta Business Chronicle.

TRICK 3D Adds to Team Roster With Director of Communications Hire

ATLANTA (Dec. 21, 2016) – Immersive media and virtual reality studio TRICK 3D today announced the hiring of Stacy Shade to the newly-created position of director of communications. In her role, Shade will set and oversee studio marketing, public relations and internal communications strategies and initiatives. Shade will also be charged with facilitating strategic brand partnerships for the studio.

Stacy Shade joins TRICK 3D after spending a decade building media relationships in both technology and hospitality sectors through her roles at Atlanta-based startups User Insight and ShopVisible, and not-for-profit Atlanta Convention & Visitors Bureau (ACVB). Most recently, Shade founded and helmed her own boutique PR consultancy, Clear Voice PR. Shade has served multiple terms on the board of the Atlanta chapter of the American Marketing Association (AMA) and continues to be an active member of the organization.

“Stacy utilizes a variety of PR and marketing tools and tactics to share the TRICK 3D story with the wider world,” remarked Executive Producer Laura Rea. “She’s hyper-focused on generating results that increase awareness about the leading CG and VR work produced here at TRICK 3D.”

Shade’s hiring coincides with the announcement of the studio’s overall growth. TRICK 3D has doubled revenue over the past 12 months. The Atlanta-based studio’s expansion is largely attributable to the studio leading in its industry vertical and to an increase in overall demand for augmented reality (AR) and virtual reality (VR) from Fortune 500 companies.

“We’re definitely seeing a surge in inquiries for AR and VR content as we continue to share our capabilities and story,” said studio Founder and CEO Chad Eikhoff. “Fortune 500 companies are coming to us, ready to pave the path for future innovation in these new mediums. The demand is very exciting to see, and TRICK 3D is thrilled to be the enabling force behind many of the world’s best-known brands’ AR and VR initiatives. We are excited to have a strong talent like Stacy on board to help share our stories and build new, exciting relationships.”

ABOUT TRICK 3D
TRICK 3D is an immersive media studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 100 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit TRICK3D.com and follow @TRICK3D on Twitter.