Make-A-Wish Georgia and TRICK 3D Honored with the Wish Innovation Award for First-Ever Virtual Reality (VR) Wish

“Zayden’s Wish,” a VR experience created for 7-year-old wish kid ‘launches’ him to Saturn; wish-granting team recognized for making the seemingly impossible wish possible

ATLANTA – OCT. 24, 2017
TRICK 3D, an immersive content studio specializing in virtual reality (VR), augmented reality (AR) and 3D animation, and Make-A-Wish Georgia today announced the news of having received the Wish Innovation Award for “Zayden’s Wish.” The award, given for the most innovative wish and presented by Make-A-Wish America, is an annual honor sought by each chapter for exhibiting extraordinary ingenuity and creativity in accomplishing a child’s wish for that year. “At Make-A-Wish America, it’s our charge to inspire our 62 chapters to come up with ways to deliver wishes that have the most significant and long-lasting impact on wish kids and their families,” remarked David Williams, president and CEO of Make-A-Wish America. “We have seen, time and again, that when we can make seemingly impossible wishes come true for these families, they experience an improved sense of overall hope and an improved outlook. Zayden’s Wish represents a remarkable achievement in harnessing creativity and technology to make that hope happen in a whole new way.”

Seven-year-old Zayden Wright, who has endured more than 40 echocardiograms to-date, wished to blast off to Saturn in a red rocket ship. Upon receiving this wish request, Make-A-Wish Georgia partnered with TRICK 3D to make the wish come to life. “Zayden’s Wish,” a VR experience crafted exclusively for Commander Zayden, was the first-ever wish to be accomplished using virtual reality (VR) technology. The creative and technical teams at TRICK 3D used a recording of Zayden sharing with his mother, LaShonda Wright, what he expected to see when on his journey to Saturn. The team then used Zayden’s creativity and imagination to create a VR experience that took the young astronaut to Saturn on a red rocket ship, the ‘Zayden 7,’ where he encountered a friendly alien creature named BeeBo. TRICK 3D utilized technology tools from NVIDIA, Unreal Engine and HTC Vive, harnessing them to bring Zayden’s Saturn expedition to life in VR. “Zayden’s wish inspires us all to imagine what’s possible – he set a high bar for using VR to instill hope and joy,” said Chad Eikhoff, founder and CEO of TRICK 3D. “It’s that infinite sense of imagination that led our team to create a new production pipeline to meet the challenge, and we’re excited by the innovative pathways this wish paved that will grant future wishes not yet imagined.”

In addition to receiving the Wish Innovation Award, Make-A-Wish Georgia invited Commander Zayden and his family to the chapter’s annual Wish Ball, the hallmark fundraising event of the year. On Saturday, Oct. 21, Zayden, LaShonda, and Zayden’s father, Zack Wright, challenged Make-A-Wish Georgia supporters and donors to complete Zayden’s next “mission” – to fund another child’s wish. With the help of Commander Zayden, the chapter raised over $220,000 in 10 minutes. “A wish has the unique ability to engage a community in bringing a child’s imagination to life,” remarked Tim Earley, CEO of Make-A-Wish Georgia. “Zayden’s Wish is just one example of the transforming powers of these life-changing wish experiences. With nearly 800 local children still waiting for his or her wish, we are committed to continuing to innovate and engage bright minds throughout our state until every critically ill child’s wish is granted.”

# # #

About Make-A-Wish Georgia 
Since 1995, Make-A-Wish Georgia has been granting the wishes of local children with life-threatening medical conditions to enrich the human experience through hope, strength, and joy. Make-A-Wish Georgia is a movement, powered by you, to renew families and communities disrupted by serious childhood illness. We all have the power to make wishes comes true. Visit http://www.georgia.wish.org to experience the Power of a Wish.

About Make-A-Wish America 
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 285,000 wishes since its inception in 1980 – more than 15,300 in 2016 alone. Visit Make-A-Wish at http://www.wish.org to learn more.

About TRICK 3D 
TRICK 3D is an immersive content studio specializing in VR, AR and 3D animation. With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual environments and experiences for some of the world’s best-known brands including AT&T, CNN, Delta Air Lines, Intercontinental Hotels Group (IHG) and more, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D, visit TRICK3D.com.

TRICK 3D Grants First-Ever Virtual Reality (VR) Wish

ATLANTA – MAY 18, 2017 – TRICK 3D today unveiled a behind-the-scenes look at how the 3D animation and VR studio team granted the first-ever virtual reality wish in partnership with Make-A-Wish Georgia, Dobbins Air Force Base, OneOrbit and UP TV. Inspired by the imaginative wish of one seven-year-old Georgia native, Zayden Wright, TRICK 3D produced a VR short that takes the young astronaut on a fantastical expedition to outer space – all based on Zayden’s own creative vision. Drawing from more than a decade of storytelling, world-building and filmmaking experience, including the no. 1 hit animated special, “An Elf’s Story,” Chad Eikhoff directed the “Zayden’s Wish” VR experience alongside a studio team of producers, developers and artists.

“This wish is huge, and it could only come from a brain like Zayden’s, which is so imaginative and inspiring,” said Eikhoff. “Virtual reality is inherently built for wishes and dreams, and this is a great example of VR making something possible that was previously unattainable. For us at TRICK 3D, building a world and experience for such a meaningful use at such a high level of production is 100 percent why we create.”

Small Boy; Big Imagination
“Zayden’s Wish” began with the young boy himself and his out-of-this-world ask. Over the past seven years, young Zayden has had to endure more than 40 heart procedures. Yet, Zayden’s congenital heart disease doesn’t stop him from playing, reading and imagining, and it was his imagination that conceived of going to Saturn. Zayden shared this vision of his expedition with his Mom, LaShonda Wright, and that is where his space journey began.

Granting an Impossible Wish
Entertainment industry veterans and “Zayden’s Wish” executive producers Candice Alger and Veronica Sheehan, in partnership with Craig Heyl of Pinewood Atlanta Studios, conceived that virtual reality could be harnessed to grant wishes, and the three shared the concept with Make-A-Wish Georgia CEO Tim Earley. From there, the idea launched into motion and a team of volunteers dubbed “Zayden’s Squadron” formed, tapping TRICK 3D to bring Zayden’s space expedition to life using VR.

Virtually Possible and Truly Magical
The creative vision for the wish was set by Zayden himself. The seven-year-old laid out, in vivid detail, how his rocket ship is red, the stars are countless, and how he encounters friendly green aliens who greet him with the sound of “Bee Bo!” Pulling from this creative direction, Director Chad Eikhoff and the entire “Zayden’s Wish” production team, set to work building the boy’s imaginative virtual world.

“The TRICK 3D team pushed the limits of Unreal Engine 4 and other leading tools to generate a cinematic look for the wish,” remarked Eikhoff. “As the first VR wish, much of what our team had to tackle had not been done before, so we had to create new processes to make this happen; we’re incredibly proud of the results and reactions it inspired in our astronaut. In particular, with BeeBo the Alien, bringing an animated character to life in a way that feels like you met him and want to hug him – it’s just awesome, and it required combining cinematic animation techniques with the latest game engine technology to generate that desired effect.”

Blast Off
Zayden Wright boarded his VR rocket ship on May 1, 2017 and “blasted off” from Dobbins Air Force Base in Marietta, Ga. to much fanfare from more than 40 U.S. Air Force air men and women, family, friends and volunteers. He was guided by former NASA astronaut Commander LeRoy Chiao along his journey. The on-site “Zayden’s Wish” VR experience took place using the HTC Vive virtual reality headset. Zayden and his family will be able to experience his wish again and again with a take-home version on the Samsung Gear VR headset.

To learn more about Zayden’s Wish and Make-A-Wish Georgia, visit Georgia.Wish.Org. For more on TRICK 3D, go to TRICK3D.com or follow on Twitter @TRICK3D.

Pinewood Forrest taps virtual reality, 3D to sell project

ATLANTA – April 14, 2017 – Pinewood Forrest tapped TRICK 3D to help people envision its one-of-a-kind atmosphere through its technology Floorplan Revolution, which uses virtual reality (VR) to create 3D walkthroughs and renderings. Potential buyers will be able visualize themselves walking through the spaces both unfurnished and furnished.

“We thought, how will we showcase people to experience Pinewood Forrest when they haven’t been here yet?” said Parker. “That led to this conversation about virtual reality.” Read more at Atlanta Business Chronicle.

Pinewood Forrest cottage rendering; Floorplan Revolution
Pinewood Forrest cottage rendering; Floorplan Revolution

TRICK 3D Expands Team with Key Leadership Hires

Studio expands presence with high-profile hires, mixed reality projects for CNN and Georgia Power, as well as real estate leaders Jones Lang LaSalle, Pinewood Forrest and more

ATLANTA – April 5, 2017 – Immersive media and AR/VR studio TRICK 3D today announced the addition of three new hires to their Atlanta-based studio team: Elliott Rothman as the studio’s new director of innovation and development; Tanya Lacourse as senior human resources and operations manager; and Ethan Burnette as producer.

Elliott Rothman joins the TRICK 3D team as director of innovation and development, leading the studio’s in-house technology teams. Rothman will serve as the technical lead for immersive augmented reality (AR) and virtual reality (VR) projects and will oversee overall technical direction for TRICK 3D’s Fortune 500 clients. Prior to joining the TRICK 3D studio team, Rothman spent a decade at The Supergroup Agency where he led key multimedia and experiential projects for big-name brands such as Chick-fil-A, Johnson & Johnson, The Coca-Cola Company and others.

Tanya Lacourse now serves as TRICK 3D’s senior human resources and operations manager, spearheading recruitment, HR and operations, while working to maintain and grow a culture of creativity and innovation within the studio. Lacourse brings an accomplished background to her role, having previously facilitated recruitment for top people-focused brands such as Google and New Balance. Lacourse is an advocate for volunteerism, lending her time to Big Brothers Big Sisters of America.

Ethan Burnette has joined TRICK 3D’s production team, working as both a live-action and computer-generated (CG) producer. Burnette ensures that each project is breaking ground creatively and generating value. Burnette brings a decade of live-action production experience to his role at TRICK 3D, having previous experience working on projects from FOX Sports, Speed, VH1 and others.

“TRICK 3D is leading the charge in innovative commercial creative for brands using new mediums,” said Chad Eikhoff, founder and CEO of TRICK 3D. “Our studio’s new talent acquisitions further enable us to trail-blaze in VR, AR, and MR, which opens new opportunities for our studio and for our clients.”

Over the past year, TRICK 3D has more than doubled revenue. In the second quarter of 2017, the studio will reveal highly-anticipated virtual reality projects for Georgia Power, Make-A-Wish Georgia, Pinewood Forrest, Jones Lang LaSalle and more.

ABOUT TRICK 3D
TRICK 3D is an immersive content studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 500 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit TRICK3D.com and follow @TRICK3D on Twitter.

TRICK 3D in Atlanta Business Chronicle on How Atlanta Looks to Become VR Hub

Screen Shot 2017-03-20 at 9.46.04 AMATLANTA – March 3, 2017 – A group of companies, academic institutions and government agencies have united in an effort to make Atlanta the hub of the burgeoning virtual reality industry.

When many people think of virtual reality (VR), they think of old flight simulators, video games or Google Glass. But uses of the technology and its cousin, augmented reality (AR), are rapidly multiplying in a variety of industries from entertainment to commercial real estate, from marketing to retail to manufacturing. Read more at Atlanta Business Chronicle.

TRICK 3D Adds to Team Roster With Director of Communications Hire

ATLANTA (Dec. 21, 2016) – Immersive media and virtual reality studio TRICK 3D today announced the hiring of Stacy Shade to the newly-created position of director of communications. In her role, Shade will set and oversee studio marketing, public relations and internal communications strategies and initiatives. Shade will also be charged with facilitating strategic brand partnerships for the studio.

Stacy Shade joins TRICK 3D after spending a decade building media relationships in both technology and hospitality sectors through her roles at Atlanta-based startups User Insight and ShopVisible, and not-for-profit Atlanta Convention & Visitors Bureau (ACVB). Most recently, Shade founded and helmed her own boutique PR consultancy, Clear Voice PR. Shade has served multiple terms on the board of the Atlanta chapter of the American Marketing Association (AMA) and continues to be an active member of the organization.

“Stacy utilizes a variety of PR and marketing tools and tactics to share the TRICK 3D story with the wider world,” remarked Executive Producer Laura Rea. “She’s hyper-focused on generating results that increase awareness about the leading CG and VR work produced here at TRICK 3D.”

Shade’s hiring coincides with the announcement of the studio’s overall growth. TRICK 3D has doubled revenue over the past 12 months. The Atlanta-based studio’s expansion is largely attributable to the studio leading in its industry vertical and to an increase in overall demand for augmented reality (AR) and virtual reality (VR) from Fortune 500 companies.

“We’re definitely seeing a surge in inquiries for AR and VR content as we continue to share our capabilities and story,” said studio Founder and CEO Chad Eikhoff. “Fortune 500 companies are coming to us, ready to pave the path for future innovation in these new mediums. The demand is very exciting to see, and TRICK 3D is thrilled to be the enabling force behind many of the world’s best-known brands’ AR and VR initiatives. We are excited to have a strong talent like Stacy on board to help share our stories and build new, exciting relationships.”

ABOUT TRICK 3D
TRICK 3D is an immersive media studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 100 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit TRICK3D.com and follow @TRICK3D on Twitter.

Chad Eikhoff of TRICK 3D Talks Georgia VR on Atlanta Tech Edge

Georgia is the top place working to release leading content in both AR and VR. As such, Georgia VR is a local brain trust convening leaders in these new mediums to chart the state’s course and tell Georgia’s VR story. Chad Eikhoff of TRICK 3D and Grant Wainscott of the Metro Atlanta Chamber of Commerce (MACC) sat down with Titania Jordan of Atlanta Tech Edge to discuss what’s on the horizon – check out the segment here – http://www.11alive.com/entertainment/television/programs/atlanta-tech-edge/atlanta-tech-edge-georgia-vr-ihg-cyber-security-funding/362057729

TRICK 3D's Chad Eikhoff on Atlanta Tech Edge talking Georgia VR

TRICK 3D Pioneers State’s First Virtual Reality Braintrust

Studio, state readies for influx of virtual reality and augmented reality content demand from Fortune 1000 companies, entertainment leaders 

SAN FRANCISCO (Nov. 1, 2016) – TRICK 3D, an immersive content studio specializing in virtual reality (VR) and 3D animation, today announced the launch of Georgia VR, the state’s first brain trust on virtual reality. The studio announced the news from the Virtual Reality Strategy (VRS) Conference in San Francisco, where VR analyst firm Greenlight Insights this afternoon released data indicating that VR revenues alone are expected to hit $36 billion by 2026. Incorporating AR takes that projection to more than $162 billion by 2020, according to International Data Corporation (IDC).

With the support of Georgia Department of Economic Development (GDEcD), the Metro Atlanta Chamber (MAC), The City of Atlanta, and area colleges and universities as well as Georgia-based Fortune 1000 companies, Georgia VR convenes representatives working in AR and VR to strategize around the promotion of the state’s capabilities in these new mediums. Kicking off the group’s efforts, TRICK 3D and MAC partnered with Greenlight Insights on the analyst firm’s inaugural Virtual Reality Strategy conference.

“With our position as a digital and technology hub continuing to evolve as companies find success here, metro Atlanta is poised to rise to the leading edge in virtual reality and augmented reality technologies,” said Hala Moddelmog, president and CEO of the Metro Atlanta Chamber. “MAC is pleased to partner with TRICK 3D, Greenlight Insights, and others as we forge the way for new innovation in the VR and AR sectors that will impact our entire region on a global scale.”

Chad Eikhoff, TRICK 3D founder and Georgia VR originator, took the VRS stage yesterday alongside Jessica Richman of the Australian Trade Commission, Xavier Wartelle of French Tech Hub and Greenlight Insights CEO Clifton Dawson and dialoged on how cities across the globe might accelerate their VR ecosystems. 

“Georgia is in a prime position to showcase leading VR capabilities and compete both nationally and internationally,” said Chad Eikhoff, founder of TRICK 3D. “Our tech and creative communities in the state are inherently driven and focused on innovating and VR is a new, fertile ground to do just that – invent new VR and AR experiences and solutions that will transform our realities, both in the real world and in the virtual world.”

To learn more about TRICK 3D, visit  TRICK3D.com For more on Georgia VR, contact info@TRICK3D.com.

ABOUT TRICK 3D
TRICK 3D is an immersive content studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 500 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit TRICK3D.com and follow @TRICK3D on Twitter.

TRICK 3D’s Floorplan Revolution® adds video tours of virtual model homes, plus HTC Vive virtual reality capabilities

TRICK 3D, an immersive content studio specializing in virtual reality (VR) and 3D animation, today announced the release of two new features to Floorplan Revolution®, the company’s flagship residential real estate product: Fly-Thru and Floorplan Revolution VR.

The studio’s powerful VR-enabled product empowers property developers and marketers to transform static 2D floor plans into fully-navigable virtual homes for prospective buyers to tour and explore via smartphone, PC or VR headset – all with nothing more than a simple .jpeg or .png floor plan image. Floorplan Revolution is the first product of its kind and quality in the market. It boasts technology accessibility, quick turn-around times and a competitive pricing model, which makes VR readily available to residential real estate marketers and developers both large and small.

The product’s newest feature, Fly-Thru, provides attention-grabbing and sharable model home videos for use in pre-selling social posting, as well as post-sale social sharing. Also newly-released is Floorplan Revolution VR for the HTC Vive headset. This high-tech option provides fully-immersive homes for buyers to tour and experience in VR, which allows for life-like touring of properties in sales centers – all available before construction begins and foundations are poured.

“From day one, my vision for Floorplan Revolution has not only been to make it simple to access, but also to provide people with a truly captivating and beautiful experience,” said Chad Eikhoff, founder and chief creative officer of TRICK 3D. “We’ve achieved those things with the release of Fly-Thru and Floorplan Revolution VR. I’m excited to be addressing the dilemma around people not being able to picture their future homes – it’s awesome to be solving it and sharing this new VR technology with people.”

FLY-THRU 
Fly-Thru from Floorplan Revolution allows residential property marketers to showcase their virtual show homes through a slick, quick-playing video feature. Fly-Thru is delivered ready to post on Facebook and all other video-ready social media outlets, allowing marketers to post attention-grabbing video tours of model homes before they are even constructed, thus boosting property pre-sales.

FLOORPLAN REVOLUTION VR
Floorplan Revolution VR for the HTC Vive headset enables the most accessible, immersive and photo-real VR model home tour experience currently available in the market. Developers and marketers can now offer prospects entirely immersive, life-like tours of homes in their sales centers through Floorplan Revolution VR for HTC Vive. After positioning the VR headset, buyers digitally walk through homes that have yet to be built; they are able to see and experience each photo-realistic home and are also able to inspect details such as fixtures, flooring, appliances and furnishings. With the use of the HTC Vive remote controller, buyers are able to select various design looks, see the space both furnished and unfurnished, and see daytime light and nighttime hues – all while inside of the virtual home.

“Floorplan Revolution is an amazing tool,” remarked Bill Lynch, principal of Pace Lynch Corporation and project director for Fayetteville, Georgia’s new Pinewood Forrest community. “In this early stage where we don’t have physical structures yet, the tool will play an important role in our pre-selling and marketing efforts.” Pinewood Forrest is a new 234-acre master planned residential and mixed use development located 24 miles south of Atlanta.

To learn more about TRICK 3D’s Floorplan Revolution and to see it in action, visit YouTube and follow on Twitter @TRICK3D and @FloorplanRev.

ABOUT TRICK 3D 
TRICK 3D is an immersive content studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 100 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System.

TRICK 3D Heads to Virtual Reality Strategy Conference in San Franscisco

TRICK 3D is heading to San Fransisco for the inaugural Virtual Reality Strategy Conference, hosted by leading VR analyst firm Greenlight Insights, Inc. The two day conference will convene VR and AR industry experts to talk about how to apply these technologies to the enterprise, healthcare, entertainment, training and much more. Plus, the analyst firm will release its latest VR industry data and predictions. TRICK 3D founder and CCO Chad Eikhoff takes the stage on Tuesday, Nov. 1 to share how cities can accelerate VR and AR innovation – read more here. For the full conference line-up, visit www.vrsconference.com.

VRS Conference 2016