Challenge:
TRICK 3D and marketing firm MKTG teamed up to tackle the challenge of delivering an immersive virtual reality (VR) activation for the Nissan Heisman House Tour. The challenge was to create an experience that would make fans feel like they'd been on the field with 22 other players in a real game.
Solution:
TRICK 3D and marketing firm MKTG teamed up to tackle the challenge of delivering an immersive virtual reality (VR) activation for the Nissan Heisman House Tour. The challenge was to create an experience that would make fans feel like they'd been on the field with 22 other players in a real game.
Result:
The resulting VR experience for Nissan allowed fans visiting the Heisman House to put on headsets and virtually become the quarterbacks -- fans were transported onto the field of play! The experience was a hit and Nissan generated positive branded memories thanks to the immersive nature of VR as a powerful, experience-building medium.