VentureBeat Features TRICK 3D's and avid's Partnership on New Hotel Brand Launch

November 10, 2019 — By: DEAN TAKAHASHI — IHG has been around since the 1700s, but most people might know the company as the owner of the Holiday Inn and InterContinental Hotel brands. It is a huge conglomerate with more than 16 hotel brands, including a couple that were architected and market tested using virtual reality headsets.

Trick 3D, a 3D visualization studio, worked with IHG to use VR to design the Avid Hotels and Atwell Suites hotel brands for IHG. I moderated a panel at Greenlight Insights‘ recent VR/AR/XR strategy conference in San Francisco with IHG’s brand manager Anna Karwata and Chad Eikhoff, CEO of Trick 3D. We talked about how the teams created the design of their hotel in VR first to test the idea and visualize it internally for all of the stakeholders… READ ON AT VENTUREBEAT.COM.