Challenge:
Holiday Inn, the largest hotel brand in the world, came to TRICK 3D with the challenge of extending their fresh hotel designs to all 1,199 existing hotels and 250+ hotels in development. The particular goal here was to effectively and persuasively communicate the new brand looks to Holiday Inn hotel owners in an immersive way.
Solution:
360-degree content is a highly immersive and persuasive medium. For this reason, TRICK 3D created a plan for the Holiday Inn brand team to leverage 3D modeling and 360° virtual environments to communicate the brand’s new guest room designs with owners and internal stakeholders.
Result:
The final 360° Holiday Inn virtual hotel environments were used at the IHG annual conference to showcase the designs to owners. Still today, Holiday Inn continues to use TRICK 3D’s 3D modeling and 360° virtual environments as a communication tool and to create efficiencies across the brand.