TRICK 3D founder and filmmaker launches first cloud-based virtual reality (VR) product for real estate at SXSW 2016

Floorplan Revolution set to change how multi-family real estate developers market condos, apartments

AUSTIN, Texas (March 11. 2016) – TRICK 3D, an Atlanta-based content studio specializing in virtual reality (VR) and 3D animation, today announced the launch of Floorplan Revolution, the first cloud-based real estate visualization solution of its kind. Floorplan Revolution allows multi-family developers to turn 2D floor plans into fully navigable virtual homes, enabling buyers and renters to preview housing options before the development of a physical space.

In its May 11, 2016 profile of TRICK3D, Fast Company stated, “Custom housing floor plans are coming to virtual reality, and getting a look at what a new apartment could look like has never been easier.” Without the need to purchase hardware or software, Floorplan Revolution users can virtually tour life-like 3D homes on any device, including PCs, tablets, smart phones and VR headsets. Floorplan Revolution provides the ability to toggle between furnished and unfurnished homes, as well as daytime and nighttime views, and offers a measurement feature to help visualize the placement of belongings. The assets can also be built out as VR apps for Samsung’s Gear VR and Google Cardboard.

“To date, residential real estate developers have not had a way to market pre-build apartments and condos easily and affordably other than to provide static 2D floor plans and a few expensive still image renderings” said Chad Eikhoff, founder of TRICK 3D. “Floorplan Revolution will accelerate VR adoption in the real estate sector thanks to affordability and ease of use; the product is set to revolutionize how multi-family real estate developers sell homes. For the first time, buyers and renters can fully experience a space long before the development breaks ground.”

Multi-family housing developers and marketers can easily upload 2D floor plans to Floorplan Revolution, select home features and design looks, and in as little as 48 hours, receive ready-to-use links to virtual show homes. TRICK 3D produces and hosts 3D floor plans for a flat rate per floor plan –
through March 2016 the special launch price is $950 per floor plan.

“Floorplan Revolution’s virtual homes are a powerful component of our pre-selling marketing efforts. It’s the first time that customers have been able to experience realistic tours of our apartment homes before they’re even completed,” said Harris Carlock, president of ECI Management, a development and management firm for a wide range of properties from Class A luxury communities to commercial mixed-use developments. “I anticipate that Floorplan Revolution will help us close our pre-sales faster than ever before.”

TRICK 3D is launching Floorplan Revolution at SXSW Interactive, the technology portion of South by Southwest 2016 (SXSW), exhibiting Sunday, March 13 in the tradeshow’s Startup Central – #1551.

The company will provide live virtual reality demos of Floorplan Revolution at the booth throughout the day. TRICK 3D will also raffle off a Samsung Gear VR headset to a winning SXSW attendee who posts a picture with both of the hashtags #FloorplanRev and #SXSW. Attendees and SXSW followers are encouraged to follow the TRICK 3D on Twitter @TRICK3D and @FloorplanRev and using the hashtag #FloorplanRev.

Visit to learn more and to order your own virtual home using a simple 2D floorplan.

TRICK 3D is an immersive content studio specializing in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 100 corporations, such as Aflac and AT&T, as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit and follow @TRICK3D on Twitter.