TRICK 3D Debuts Beta Version of Flagship VR Product at TechCrunch Disrupt

SAN FRANCISCO – (Sept. 21, 2015) – Virtual reality (VR) and 3D animation studio, TRICK 3D, is today showcasing its latest capabilities in virtual world development at TechCrunch Disrupt SF 2015, the world’s premier event for revolutionary startups, game-changing technologies and thought leadership from key tech innovators. TRICK 3D is an award-winning, immersive media studio rooted in 3D film production, virtual world creation, character animation and stereoscopic 3D. At TechCrunch Disrupt SF 2015, the company will debut the beta version of its flagship VR offering, Floorplan Revolution, for use in architecture and real estate sectors.

TRICK 3D will be demonstrating Floorplan Revolution on the exposition floor throughout the day, along with demos of VR material used for brand experiences and kids’ entertainment. Harnessing the studio’s deep capabilities in virtual world creation, the Floorplan Revolution application will enable users to generate virtual spaces, create photo-realistic walkthroughs of floor plans and customize features, such as flooring, windows and interiors – all without a physical space as the application will only require a 2D floor plan. TRICK 3D is on schedule to have the application fully launched and available for subscription purchase before the end of 2015.

“Virtual reality opens up great opportunities for all industries. With more than 10 years of experience creating virtual worlds, TRICK 3D is extremely well-positioned to be a leader in providing realistic and accessible VR solutions,” said TRICK 3D Founder Chad Eikhoff. “Floorplan Revolution Solves the age-old problem of not being able to visualize a floor plan, and it’ll be accessible on all devices, including VR.”

TRICK 3D’s VR debut at TechCrunch Disrupt SF 2015 comes on the heels of the launch of its latest VR engagement with aviation giant, Delta Air Lines. TRICK 3D developed and executed Delta Air Lines-branded VR installations that enabled a life-like boarding and aircraft walkthrough experience for customers. The airline used this VR pop-up experience in Delta SkyClubs in airports throughout the United States. TRICK 3D also recently extended its filmmaking capabilities by opening the Southeast’s only fully-capable virtual studio equipped with motion capture, a virtual camera system and the proprietary TRICKCam that allows actors to be tracked in real-time in VR environments.

“Filmmakers and Fortune 100 customers choose to do business with us, because we deliver more creative and realistic experiences than most other VR studios can offer,” said TRICK 3D Executive Producer, Fatimah Abdullah. “Our experience as filmmakers gives our team members the ability to leverage truly inventive and compelling story-telling techniques, which give us a leg up over our competition.”

TRICK 3D is an immersive media studio based in Atlanta. TRICK 3D specializes in the creation of virtual worlds through 3D animation and virtual reality (VR). With deep roots in commercial and original 3D film production, TRICK 3D’s capabilities include virtual worlds and sets, character animation, photo-real renderings and visualization, stereoscopic 3D and more. The studio’s full virtual production pipeline includes a virtual camera system with live motion-tracked camera, as well as a composite and green screen stage. TRICK 3D enables virtual worlds and programming for a variety of clients, including Fortune 100 corporations, such as Delta Air Lines, Aflac and AT&T as well as entertainment giants like CBS and Turner Broadcasting System. To learn more about TRICK 3D’s capabilities, visit and follow @TRICK3D on Twitter.