The Elf on the Shelf Takes Flight this Thanksgiving!

TRICK 3D is excited to announce an Elf will be flying high over New York City in this Thanksgiving Day Parade thanks to Macy’s. Congratulations to all of the Elf on the Shelf team! So proud to be a part of it.

TRICK 3D Busy with the Kids!

Toys are all the rage as TRICK teams up with Cartoon Network to create spots for Transformers Bot Shots and Lego Batman!

Lego Batman

Transformers Bot Shots

TRICK 3D at Macy’s Thanksgiving Day Parade

TRICK 3D was ecstatic to learn we would be part of The Macy’s Thanksgiving Day Parade on CBS!  Check out these shots of TRICK 3D’s Chad Eikhoff and Chippey from AN ELF’S STORY at the parade!!

Ratings on CBS

Friday, November 25th 2011 CBS aired “The Elf on the Shelf:  An Elf’s Story” at 8:30pm ET.  After the airing, the TRICK 3D team waited to hear the feedback from the christmas special’s viewers.  See Tweets and the CBS ratings below!

Fans from Twitter had these things to say:

@dorehorner – “Watching a new Christmas show "An Elf’s Story” very cute and fresh for a new tradition. …“


@GaGapunk – ”… it’s so cute! :-)“


@bigdsp – "This will be our 100th time …. to watch …! Jaylas favorite!”


@KelleDiaddigo – “…Loved it! @trick3d – Great job! #chippey”


@TugCoward – “…what a great story!  Thank y’all for the great new tradition!”


@jchristophertoy – “LoVE LOvE LOVE watching this with my kids!!!  Even my 17mth old is enjoying the magic …”


CBS Ratings

 “The Elf on the Shelf:  An Elf’s Story" was first in viewers with 4.18 million tuning into the show, children 2-11 (2.2/07), children 6-11 (2.1/07), tied for first in adults 25-54 (1.4/04, with both ABC and FOX), tied for second in adults 18-49 (1.1/03, with ABC) and adults 18-34 (0.7/02, with FOX). CBS states "The Elf on the Shelf: An Elf’s Story” received the best delivery in children 2-11 and children 6-11 since the December 17, 2010 showing of “Frosty the Snowman”.  CBS Ratings Feast 

“The Elf on the Shelf: An Elf’s Story” received such an outstanding response from viewers that they are airing an encore presentation!  Encore Showtime

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If you saw the special, we welcome comments and/or questions! 

Tell us what you thought!  Be sure to also buy the DVD!

Click to purchase at Barnes and Noble ( DVD or Blu Ray )

Click to purchase at Target

Click to purchase at

#1 Bestseller (DVD and Blu Ray)

The response “The Elf on the Shelf: An Elf’s Story” has received is resulting in a surge of excitement throughout the TRICK 3D and Elf on the Shelf team.  Before the November 26th release, the DVD went from #31 to #19 within the course of 3 days!  The sales rank continued to climb until both the DVD and Blu Ray peaked at #1! 

The demand for "The Elf on the Shelf: An Elf’s Story" became large enough to sale out copies at Barnes and Noble and Target, causing reorders to be made.  "The Elf on the Shelf: An Elf’s Story" has been marked as the “must have gift of the season”.

We are all appreciative of the positive feedback we have received from fans, news journals, reviews, and movie databases.  Be sure to stay tuned into our blog to see more exciting projects from the TRICK 3D team.

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Barnes and Noble DVD Bestsellers List

Barnes and Noble Blu Ray Bestsellers List

Premiere at The Fabulous Fox Theatre

The evening of Sunday, November 20th promised to be one full of adventure, magic, and the warmth of Christmas spirit.  The sold-out crowd at the Fabulous Fox Theatre was ringing with excitement for the premiere of “The Elf on The Shelf:  An Elf’s Story”.  The theatre was transformed into a winter wonderland, complete with snow, elves, and hot cocoa.

In attendance was our host Wayne Brady, Kristian Bush from Sugarland, Chili from TLC, WSBTV anchorwoman Jovita Moore, Brian Littrell from the Backstreet Boys, The women of the Real Housewives of Atlanta, Braves pitcher Tim Hudson, and many more wonderful guests.

The movie received a great amount of positive response from both the grown ups and spirited children in the audience. 

The Christmas special aired on CBS on November 25th, 8:30 ET/PT and is now on sale at Target, Barnes and Noble ( DVD and Blu Ray ), and


The Fans of “Elf on the Shelf”

Pre-Party Fun

A Red Carpet Affair

After Party at the Fabulous Fox Theatre

Filmmaker’s Commentary Stills

Director, Chad Eikhoff, and Producer, Tara Burtchaell, record commentary for “The Elf on the Shelf:  An Elf’s Story”. Check out the commentary in the special features of the DVD.  Available for purchase November 26th, 2011.  

DVD and Blu-ray combo pack (2D & 3D) available at:

Barnes and Noble , Target &

DVD Preorders are Climbing the Charts

The official DVD release date for The Elf on the Shelf:  An Elf’s Story is quickly approaching and the team is hustling and bustling as we prepare for the Candy Cane Carpet extravaganzalorious event.  This event is to not only celebrate the DVD release and CBS airing of The Elf on the Shelf:  An Elf’s Story, but also a charity event to help raise funds for  Children’s Healthcare of Atlanta.

So, as you can imagine, we’re filled with great excitement about the approaching days.  To add to our excitement, Executive producer Tara Burtchaell came into the office to announce that our DVD is ranked #30 on Barnes and Noble’s sellers list, and that’s just from pre-order sales alone.

We can’t wait to see how sales do and to read the reviews that are soon to come.  Make sure guys get your copy of Elf on the Shelf:  An Elf’s Story today.

Check out our rating and buy the movie:

Broadcasting on CBS Soon

The CBS Television Network will broadcast An Elf’s Story Friday, November 25, 8:30pm ET/PT. CBS is proud to kick off the holiday season with the new Christmas family classic. An Elf’s Story follows one of the many scout elves from the North Pole who helps Santa Claus determine who to put on the naughty and nice lists. Named “Chippey” by his adoptive family, the elf is assigned to help a young boy, Taylor McTuttle, who struggles to believe in the magic of Christmas. The Elf on the Shelf is a popular children’s storybook created by Carol Aebersold and her daughters, Chanda Bell and Christa Pitts, who self-published the book through their company CCA and B. The story was inspired by an Aebersold family tradition featuring their own pixie elf, Fisbee, who appeared in their home every holiday season. Since 2005, The Elf on the Shelf has sold nearly two million copies. Big Canoe Entertainment (BCE) is the Atlanta-based production company that created An Elf’s Story. BCE was formed in 2010 by Christa Pitts, Catherine Scorsese, Chad Eikhoff, Chanda Bell, Carol Aebersold, Tara Burtchaell, and Kenneth Waddell. Trick 3D executed the animation for the film. An Elf’s Story is BCE’s first project.

Photos available at

Official CBS Web site:

CBS Twitter: @CBSTweet