TRICK 3D Unveils Virtual Production Stage and Motion-Tracking TRICKCam; Grows Leadership Team with Executive Producer

Immersive content studio, TRICK 3D, today unveiled their full studio expansion, which includes a mobile motion capture camera system and proprietary virtual production camera system. The studio upgrades make it the first, and only fully equipped virtual production stage of its kind in the Southeast.

A year in the making, TRICK 3D’s studio expansion more than doubles the firm’s space, which now encompasses approximately 10,000 square feet, and includes a three-wall green screen stage, modern producer’s lounge/green room furnished with original computer-generated (CG) artwork, and a talent dressing room equipped with full salon amenities for hair and makeup. The virtual production stage is ideal for generating virtual reality (VR) brand experiences and commercials, as well as Hollywood films with CG pre-visualization and virtual set requirements.In addition to the stage, TRICK 3D released a mobile motion capture camera system and their proprietary TRICKCam. The mobile motion capture system allows for motion to be obtained on remote sets and no longer requires tethering to the stage. This mobility allows for easy insertion of CG characters into live footage. TRICK 3D’s TRICKCam is a proprietary camera tracking system that enables actors to be seen live inside virtual sets, vastly improving the virtual production pipeline from pre-visualization through to post-production. Continue reading “TRICK 3D Unveils Virtual Production Stage and Motion-Tracking TRICKCam; Grows Leadership Team with Executive Producer”

Atlanta-based 3D Animation Studio, TRICK 3D, Heralds Holiday Season with An Elf’s Story™

Holiday Special Lands No. 1 TV Series Spot on iTunes Five Years Running

Atlanta-based 3D animation studio, TRICK 3D, is ushering in the holiday season with a new milestone for its animated Christmas special based on the wildly popular “Elf on the Shelf” tradition. For the fifth straight year since its premiere, “An Elf’s Story” has once again landed the no. 1 spot on iTunes’ top television seasons list. The makers behind the film also recently inked a multi-year deal with Turner Broadcasting to air “An Elf’s Story” on TBS and Cartoon Network. The networks will show this new holiday classic several times during premium timeslots alongside other timeless TV classics such as “How the Grinch Stole Christmas.” Continue reading “Atlanta-based 3D Animation Studio, TRICK 3D, Heralds Holiday Season with An Elf’s Story™”

TRICK 3D Debuts Beta Version of Flagship VR Product at TechCrunch Disrupt

SAN FRANCISCO – (Sept. 21, 2015) – Virtual reality (VR) and 3D animation studio, TRICK 3D, is today showcasing its latest capabilities in virtual world development at TechCrunch Disrupt SF 2015, the world’s premier event for revolutionary startups, game-changing technologies and thought leadership from key tech innovators. TRICK 3D is an award-winning, immersive media studio rooted in 3D film production, virtual world creation, character animation and stereoscopic 3D. At TechCrunch Disrupt SF 2015, the company will debut the beta version of its flagship VR offering, Floorplan Revolution, for use in architecture and real estate sectors. Continue reading “TRICK 3D Debuts Beta Version of Flagship VR Product at TechCrunch Disrupt”

Chippey Takes Manhattan

Nearly 50 Million people saw Chippey take Manhattan at the Macy’s Thanksgiving Day Parade! TRICK 3D’S Chad Eikhoff and Chanda Bell, who penned the wonderful Elf, got the best seats in the house as Guest Handlers of the 5 story high Chippey Balloon, the largest balloon in the history of the parade!


T3D Goes Big With Lego Star Wars Spot!


Chad Eikhoff and Torey Haas of TRICK 3D were in New York City last month for the unveiling of Lego’s top secret project and couldn’t wait to share it with the world. On May 29th, 2013, TRICK 3D, with the help of Cartoon Network, aired the unveiling of Lego Star Wars’ Life Size Lego X-Wing: A two and a half ton model made with over 5 million Lego blocks and a wing span of almost 45 feet! After many long hours and a little movie magic, the commercial aired nationally to a great response and serves as a testament to the friends and professionals we have in both Lego and Cartoon Network. Take a look at the commercial for yourself, and stay tuned to hear about our next exciting project!

Behind the Scenes

TRICK 3D made this lovely behind the scenes video of how those crazy kids at Lego built such a massive model: The Star Wars X-Wing Fighter! Courtesy of Cartoon Network.

An Elf’s Story airing on CBS

“An Elf’s Story” is airing on CBS again December 14th at 9:30 PM! Chippey the Elf and TRICK 3D are back in style after the Thanksgiving Day Parade and looking to spread some Christmas cheer!