TRICK 3D at Macy’s Thanksgiving Day Parade

TRICK 3D was ecstatic to learn we would be part of The Macy’s Thanksgiving Day Parade on CBS!  Check out these shots of TRICK 3D’s Chad Eikhoff and Chippey from AN ELF’S STORY at the parade!!

Ratings on CBS

Friday, November 25th 2011 CBS aired “The Elf on the Shelf:  An Elf’s Story” at 8:30pm ET.  After the airing, the TRICK 3D team waited to hear the feedback from the christmas special’s viewers.  See Tweets and the CBS ratings below!

Fans from Twitter had these things to say:

@dorehorner – “Watching a new Christmas show "An Elf’s Story” very cute and fresh for a new tradition. …“


@GaGapunk – ”… it’s so cute! :-)“


@bigdsp – "This will be our 100th time …. to watch …! Jaylas favorite!”


@KelleDiaddigo – “…Loved it! @trick3d – Great job! #chippey”


@TugCoward – “…what a great story!  Thank y’all for the great new tradition!”


@jchristophertoy – “LoVE LOvE LOVE watching this with my kids!!!  Even my 17mth old is enjoying the magic …”


CBS Ratings

 “The Elf on the Shelf:  An Elf’s Story" was first in viewers with 4.18 million tuning into the show, children 2-11 (2.2/07), children 6-11 (2.1/07), tied for first in adults 25-54 (1.4/04, with both ABC and FOX), tied for second in adults 18-49 (1.1/03, with ABC) and adults 18-34 (0.7/02, with FOX). CBS states "The Elf on the Shelf: An Elf’s Story” received the best delivery in children 2-11 and children 6-11 since the December 17, 2010 showing of “Frosty the Snowman”.  CBS Ratings Feast 

“The Elf on the Shelf: An Elf’s Story” received such an outstanding response from viewers that they are airing an encore presentation!  Encore Showtime

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If you saw the special, we welcome comments and/or questions! 

Tell us what you thought!  Be sure to also buy the DVD!

Click to purchase at Barnes and Noble ( DVD or Blu Ray )

Click to purchase at Target

Click to purchase at

#1 Bestseller (DVD and Blu Ray)

The response “The Elf on the Shelf: An Elf’s Story” has received is resulting in a surge of excitement throughout the TRICK 3D and Elf on the Shelf team.  Before the November 26th release, the DVD went from #31 to #19 within the course of 3 days!  The sales rank continued to climb until both the DVD and Blu Ray peaked at #1! 

The demand for "The Elf on the Shelf: An Elf’s Story" became large enough to sale out copies at Barnes and Noble and Target, causing reorders to be made.  "The Elf on the Shelf: An Elf’s Story" has been marked as the “must have gift of the season”.

We are all appreciative of the positive feedback we have received from fans, news journals, reviews, and movie databases.  Be sure to stay tuned into our blog to see more exciting projects from the TRICK 3D team.

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Barnes and Noble DVD Bestsellers List

Barnes and Noble Blu Ray Bestsellers List

Premiere at The Fabulous Fox Theatre

The evening of Sunday, November 20th promised to be one full of adventure, magic, and the warmth of Christmas spirit.  The sold-out crowd at the Fabulous Fox Theatre was ringing with excitement for the premiere of “The Elf on The Shelf:  An Elf’s Story”.  The theatre was transformed into a winter wonderland, complete with snow, elves, and hot cocoa.

In attendance was our host Wayne Brady, Kristian Bush from Sugarland, Chili from TLC, WSBTV anchorwoman Jovita Moore, Brian Littrell from the Backstreet Boys, The women of the Real Housewives of Atlanta, Braves pitcher Tim Hudson, and many more wonderful guests.

The movie received a great amount of positive response from both the grown ups and spirited children in the audience. 

The Christmas special aired on CBS on November 25th, 8:30 ET/PT and is now on sale at Target, Barnes and Noble ( DVD and Blu Ray ), and


The Fans of “Elf on the Shelf”

Pre-Party Fun

A Red Carpet Affair

After Party at the Fabulous Fox Theatre